Swimwear Stars You Need to Know About for Summer 2026

As we approach the summer of 2026, the swimwear scene is set to be more vibrant and exciting than ever. With innovative designs, sustainable materials, and captivating patterns, this year's swimwear stars are not just about function but also about making a statement. Here we explore some of the most influential swimwear brands and designers that are shaping the trends of this summer.

Emerging Designers

The swimwear industry is witnessing a surge of emerging designers who are breaking the mold with their unique visions. One such designer is Lila James, known for her bold colour palettes and contemporary silhouettes. Her latest collection features high-waisted bikini bottoms paired with asymmetrical tops, catering to a modern aesthetic while ensuring comfort. Lila's commitment to sustainability is commendable, as she uses recycled materials to create her pieces.

Another designer to watch is Marco Leon, who draws inspiration from his Mediterranean roots. His designs reflect a blend of traditional craftsmanship and modern techniques, resulting in swimwear that is both timeless and fresh. Marco’s use of organic cotton and other eco-friendly fabrics is a testament to the growing trend of sustainability in swimwear.

Established Brands

Alongside emerging talent, established swimwear brands continue to dominate the market with their iconic styles. One such brand is Sunseeker, renowned for its flattering cuts and diverse sizing options. Their 2026 collection embraces inclusivity, featuring swimwear that caters to all body types without compromising on style. Expect to see their signature prints in vibrant hues, making a splash on beaches and poolside lounges alike.

Another staple in the swimwear industry is Seafolly, which has long been a favourite among beachgoers. Their 2026 collection introduces a range of swim dresses that combine style with practicality. These versatile pieces are perfect for those who want to transition seamlessly from beach to brunch. Seafolly continues to impress with its commitment to quality and durability, ensuring that every piece withstands the test of time.

Celebrity Collaborations

Celebrity collaborations have become a significant trend in the swimwear sector, bringing fresh perspectives and star power to the industry. This summer, keep an eye on the collaboration between pop sensation Mia Rose and iconic swimwear brand Beach Body. Mia’s designs feature playful prints and vibrant colours that reflect her energetic personality. The collection includes one-piece swimsuits with cut-out details and bikini sets that are sure to turn heads.

Additionally, actress and model Zoe Carter is launching her own swimwear line, which promises to combine high fashion with functionality. Zoe's collection focuses on performance-driven swimwear, perfect for those who lead an active lifestyle. Expect to see innovative designs that offer support and comfort without sacrificing style.

Trends to Watch

As we dive into summer 2026, several trends are emerging that are set to dominate the swimwear landscape. One prominent trend is the resurgence of retro styles, with high-waisted bikinis and one-piece swimsuits inspired by the 90s making a comeback. These nostalgic designs are being modernised with contemporary fabrics and bold prints, appealing to a wide range of fashion enthusiasts.

Another trend to keep an eye on is the rise of mix-and-match swimwear. This trend allows individuals to express their personal style by combining different tops and bottoms. Swimwear brands are embracing this versatility, offering a variety of separates that can be paired in countless ways. The focus on personalisation is not just a passing fad; it reflects a broader movement towards individuality in fashion.

As we look ahead to the summer of 2026, the swimwear industry is brimming with creativity and innovation. With a focus on sustainability, inclusivity, and personal expression, the swimwear stars of this summer are poised to make a significant impact. From emerging designers to celebrity collaborations, the choices are endless, ensuring that everyone can find their perfect swimwear for the season ahead. The anticipation for what’s to come is palpable, as we await the unveiling of these exciting collections.